Sandro Rosa. Design Systems & Brand Architecture

Sandro Rosa.
Design Systems & Brand Architecture

Sandro Rosa. Design Systems & Brand Architecture

Sandro Rosa.
Design Systems & Brand Architecture

I help brands grow with clarity, architectural design and purposeful strategy.

I help brands grow with clarity, architectural design and purposeful strategy.

I help brands grow with clarity, architectural design and purposeful strategy.

Sandro Rosa
Building brands through systems,
consistency and strategic design.

Sandro Rosa
Building brands through systems,
consistency and strategic design.

I’m Sandro Rosa, a designer with over 30 years of experience building frameworks that link brand identity, user experience, and measurable outcomes. I began my career in 1992 working with retail and live marketing, and later became an Art Director and Creative Director at agencies such as AlmapBBDO, F/Nazca, Africa, JWT Wunderman, AgênciaClick (Isobar), DM9DDB, Dentsu, BETC Havas and Publicis.

I’ve led global projects for Volkswagen, Audi, and Stellantis, as well as Itaú, Bradesco, Visa, Fasano, JHSF, Havaianas, Heineken, Ambev, Mars, P&G, and Unilever. My work has been recognized with more than 70 international awards, including Cannes Lions, Clio, One Show, D&AD, and Webby Awards.

Since 2003, my focus has shifted to digital design, and in recent years to Branding, UX/UI and Design Systems, creating frameworks that bring consistency, speed and scale. I combine automation, AI, and modular thinking to build intelligent systems that support real business impact.

My approach is simple: less about isolated assets, more about structure. Less manual production, more applied intelligence. Design built to scale, learn, and deliver long-term value.

Services

AI-Driven Creative Production

Brand Strategy & Positioning

Branding & Visual Identity

Creative Direction

Design Systems & Governance

Digital Product Design

Editorial

Experience Consulting

Mobile App Design

UI Design

UX Design

Visual Design

Webflow & Framer Development

Website Design

Experience

2017 – Present: Independent Designer @ S. Rosa

2017 – Present: Independent Designer @ S. Rosa

2017 – Present: Independent Designer @ S. Rosa

2023 - Present: Design Advisor @ Dr. Justo

2023 - Present: Design Advisor @ Dr. Justo

2023 - Present: Design Advisor @ Dr. Justo

2021 - Present: Founder & Chief Design Officer @ 1992

2021 - Present: Founder & Chief Design Officer @ 1992

2021 - Present: Founder & Chief Design Officer @ 1992

2021: Product Design Lead @ AIO

2021: Product Design Lead @ AIO

2021: Product Design Lead @ AIO

2020: CCO & Director, Branded Content @ Editora Abril

2020: CCO & Director, Branded Content @ Editora Abril

2020: CCO & Director, Branded Content @ Editora Abril

2016 - 2019: Co-Founder, CCO @ahab

2016 - 2019: Co-Founder, CCO @ahab

2016 - 2019: Co-Founder, CCO @ ahab

2010 - 2011: Digital Creative Director @ Africa Creatives

2010 - 2011: Digital Creative Director @ Africa Creatives

2010 - 2011: Digital Creative Director @ Africa Creatives

2009 - 2010: ACD @JWT Wunderman

2009 - 2010: ACD @JWT Wunderman

2009 - 2010: ACD @ JWT Wunderman

2008- 2009: Art Director @ F/Nazca

2008- 2009: Art Director @ F/Nazca

2008- 2009: Art Director @ F/Nazca

2006 - 2007: Art Director @ Isobar

2006 - 2007: Art Director @ Isobar

2006 - 2007: Art Director @ Isobar

2003 - 2006: Art Director @ DM9DDB

2003 - 2006: Art Director @ DM9DDB

2003 - 2006: Art Director @ DM9DDB

Sandro Rosa. Design Systems & Brand Architecture
Sandro Rosa. Design Systems & Brand Architecture
Sandro Rosa. Design Systems & Brand Architecture