Over the years, I’ve led global projects for brands across automotive, finance, retail, and consumer goods, including Volkswagen, Audi, Stellantis, Itaú, Visa, Havaianas, and Unilever.

This work has been recognized with more than 70 international awards, including Cannes Lions, Clio, One Show, D&AD, and Webby Awards.

Since 2003, my focus has shifted to digital design, and more recently to branding, UX/UI, and design systems.

Today, I work on building structures that help teams move faster, stay consistent, and scale over time. I use automation, AI, and modular thinking where it actually makes sense, not as a promise, but as a tool.