Dr. Justo

UX / Product Design · Legal marketplace WebApp

Dr. Justo is a digital product and UX design case focused on simplifying access to legal services through a clear, intent-driven marketplace experience.

Designed from a product thinking and user-centered design perspective, the platform connects clients and lawyers by reducing friction, supporting informed decision-making, and turning user intent into meaningful conversations.

Rather than optimizing for traffic or lead volume, the product prioritizes qualified interactions, trust, and sustainability, aligning user needs with business goals.

Product & UX challenge

From a UX and product perspective, legal services present a high-friction environment:

• Complex decision-making

• Low user confidence

• Asymmetric information between users and professionals

• Poor alignment between user intent and business value

The challenge was to design a two-sided marketplace that feels simple and human for users, while remaining efficient, scalable, and respectful of professional time.

Product approach

The solution was developed as a legal tech WebApp, grounded in core UX and product design principles:

• Clear user segmentation (client vs. lawyer)

• Structured discovery based on legal specialty and context

• Profile-based comparison to support decision-making

• Conversation-first interaction model

• Monetization introduced at the moment of highest intent

The experience balances usability, business logic, and system design, ensuring that each interaction has purpose and value.

Key UX decisions

• Intent-driven flows instead of volume-based lead generation

• Soft authentication gates aligned with user motivation

• Shortlisting mechanics to support comparison and reduce cognitive load

• Paywall as a UX decision, not just a business rule

• Context preservation across the entire journey

These decisions reinforce clarity, trust, and product sustainability.

Outcome

A product-led UX solution that transforms a traditionally bureaucratic domain into a clear, functional, and human-centered digital experience.

This case demonstrates how product-led UX can create meaningful connections in complex domains like legal services.

Less volume. More intent.