Leapmotor - Brandbook & Visual System

A global brand guideline system designed to support expansion, alignment, and visual governance.

Context

The Leapmotor brandbook was developed to integrate strategy, identity, and digital application into a unified set of visual rules. As part of the Stellantis Group, the brand required a solid structural foundation to support its expansion into Brazil while maintaining full alignment with global standards.

The guidelines consolidate grid logic, typographic hierarchy, chromatic structure, and composition principles into a flexible framework. Rather than relying on isolated assets, the brand now operates through a clear visual language that simplifies decision-making and strengthens consistency across markets and touchpoints.

Challenge

Build a technical brandbook that connects visual identity, scalability, and global coherence while allowing necessary local adaptation.

Role

Brand System Lead responsible for developing the complete brandbook, including grids, typography, chromatic system, proportions, and application rules.

Process

• Brand and market audit

• Cultural and regional adaptation

• Grid and layout architecture

• Visual rules and spacing logic

• Digital + institutional applications

• Documentation for multi-market rolloutSolution

Solution

A modular, replicable, and globally aligned visual system that provides clarity, structure, and coherence for internal and regional teams.

Result

The new framework strengthened visual consistency, improved execution standards, and streamlined brand implementation across regions and disciplines.

Closing Statement

Design becomes powerful when it becomes language, and language becomes scalable when supported by a system.