Sagmeister - 3D Typographic Illustration

Hand-crafted 3D typography created before the era of automation and generative tools.

Context

In 2005, I received an invitation that would become a turning point in my creative journey: to contribute a bespoke 3D typographic illustration for the renowned designer Stefan Sagmeister’s book Things I Have Learned in My Life So Far, alongside Gui Borchet.

The challenge was clear yet demanding: craft a three-dimensional expression of the phrase “My dreams have no meaning” without relying on plugins, automation or generative tools — just hands-on craftsmanship, experimentation and rigorous rendering.

Each curve was modeled manually, every material and light interaction was tested through iterative renders, and every artistic decision was intentional. This was a process rooted in discipline and deep focus, a true exercise in refined creative thinking.

The resulting piece appeared on the cover of Les Cahiers du Musée national d’art moderne – Centre Pompidou and became a landmark in my practice, reminding me that tools can evolve, but critical judgment, sensitivity, and craft remain essential to design.

Challenge

Create a fully handcrafted 3D composition with no plugins, automation, or generative tools.

Role

3D Artist — modeling, lighting, textures, and visual direction.

Process

• Manual modeling

• Texture experimentation

• Lighting refinements

• Iterative rendering

• Artistic composition

Solution

A typographic sculpture with organic, neural-like depth and structure.

Result

The artwork stood out for its technical craftsmanship and aesthetic expression.

Closing Statement

Technology accelerates, but vision, judgment, and craft define true design.