The Leapmotor brand guidelines were developed as a foundational system to structure the brand’s visual identity with clarity and precision. Part of the Stellantis Group, Leapmotor is an electric vehicle brand born in China and now expanding globally. This brandbook was created to support the brand’s entry into the Brazilian market, establishing a consistent and coherent visual language across all touchpoints.

At the core of the project is a carefully constructed Visual System. Built on modular grids, typography, color palettes, and composition rules, it brings rhythm, balance, and consistency to every application — from institutional materials to digital environments. Rather than relying on decorative solutions, the system defines a clear visual logic that sustains the brand as it grows and adapts to new markets.

The result is a cohesive design ecosystem where brand guidelines and visual system work together to ensure long-term consistency, stability, and scalability, supporting Leapmotor’s evolution in Brazil and its continued expansion worldwide.